Founder

“Over the last 10 years, my journey in fitness has been a wild ride—from starting out as a personal trainer to pushing myself on Channel 4’s SAS: Who Dares Wins.

As well as completing a full Marathon. Along the way, I’ve had the chance to train some amazing clients, including teaming up with brands like Airbnb, Boxraw, Nike and JBL for some really exciting commercial projects. My life has always been about building a mindset, showing up consistently, and helping others do the same. This lifestyle has shaped who I am, and I’m proud to share that journey with everyone that I work with!”

Founder

My fitness journey has a firm foundation in Martial Arts, starting 10 years ago in Krav Maga. I earned my green belt which gave me a taste of how powerful movement could be.
Then I found boxing… and that’s when everything changed. Boxing has always been more than just fitness — it gave me focus, confidence, a way to manage stress, and a real sense of belonging.
Along the way, I stepped into the ring for white collar events and club fights. It taught me a different level of discipline and resilience.
Every fight taught me something new about my strength, my mindset, and how powerful it is to back yourself — even when it’s scary. That experience still shapes how I coach today.

This journey led me to become a certified boxing coach, and later a personal trainer — because I knew I wanted to give that same

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